Key Ideas from Lecture 2:
Scrap
Chromolithography
John Gamble/Lithographic
Monotype
Thomas Nast
Conventions of persuasive selling
Kelmscott Press
Art Nouveau
Modern Posters (Paris)- Led the way for Graphic Design
Taboo Designs
Beggarstaffs
Toulouse Lautrec- Created 1891 Moulin Rouge Poster/Cubism
Alphonse Mucha- Floral Design/ Birth of GE logo
Ornaments becomes structure
Functionalism
Vienna Secessionist- Geometric Patterning
Kunstlerhaus-Large negative spaces
Koloman- Rejects Art Nouveau
Alfred Roller- Cubism/Art Deco before hand
Hoffmann- Business card design
Glasgow School- Considered a counter movement to Art Nouveau/Abstract
AEG poster 1910
Standardization- Graphic Identity
Beck- Underground Maps
Railway Type
During lecture 2 we learned how fast the graphic world changed due to the Art Nouveau and the people who wanted to reject it. Logo designs start to be formed due to the geometric painting style. It's interesting to see how the world of adversting would be without the lithograph and monotype. These carried over to modern day when companies are recongized by certain types and logo. And without the advancement this ideas wouldn't be in place today.
Wednesday, January 27, 2010
Wednesday, January 20, 2010
Lecture 1
Important topics relating to the ideas introduced in lecture 1:
-Early mans forms of communication.
-First form of the alphabet and the different types of writing types.
-Hierarchy
-Chinese use of paper
-Douce Apocalypse, lead the way in designs for books to used for hundreds of years.
-Printed Text
-Use of color in text
-Transitional Type
-Monster Type from England open up a new door in font designs
-Metal vs Wood
The first lecture was very inspirational for me because I'm a big fan of Slab Serif and seeing how the design of how that certain type was formed, made me appreciate the style even more. Having taken latin in high school it was nice to have a refresher on the Roman alphabet and the road it paved for communication outside spoken words. Its cool to see how hand written font had left the picture and designers became engineers more than artist. The different methods of creating a type face with all the different grids shows how much we have progressed in modern times and how that impacts the fonts we can produce with computers as compared to just hand drawn, well hand drawn everything. I find that early men were ahead of their time in the idea of communicating and a shadow has been put over that time period and haven't been lifted. Just my thoughts.
-Early mans forms of communication.
-First form of the alphabet and the different types of writing types.
-Hierarchy
-Chinese use of paper
-Douce Apocalypse, lead the way in designs for books to used for hundreds of years.
-Printed Text
-Use of color in text
-Transitional Type
-Monster Type from England open up a new door in font designs
-Metal vs Wood
The first lecture was very inspirational for me because I'm a big fan of Slab Serif and seeing how the design of how that certain type was formed, made me appreciate the style even more. Having taken latin in high school it was nice to have a refresher on the Roman alphabet and the road it paved for communication outside spoken words. Its cool to see how hand written font had left the picture and designers became engineers more than artist. The different methods of creating a type face with all the different grids shows how much we have progressed in modern times and how that impacts the fonts we can produce with computers as compared to just hand drawn, well hand drawn everything. I find that early men were ahead of their time in the idea of communicating and a shadow has been put over that time period and haven't been lifted. Just my thoughts.
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