Lecture 2

Key Ideas from Lecture 2:
Scrap
Chromolithography
John Gamble/Lithographic
Monotype
Thomas Nast
Conventions of persuasive selling
Kelmscott Press
Art Nouveau
Modern Posters (Paris)- Led the way for Graphic Design
Taboo Designs
Beggarstaffs
Toulouse Lautrec- Created 1891 Moulin Rouge Poster/Cubism
Alphonse Mucha- Floral Design/ Birth of GE logo
Ornaments becomes structure
Functionalism
Vienna Secessionist- Geometric Patterning
Kunstlerhaus-Large negative spaces
Koloman- Rejects Art Nouveau
Alfred Roller- Cubism/Art Deco before hand
Hoffmann- Business card design
Glasgow School- Considered a counter movement to Art Nouveau/Abstract
AEG poster 1910
Standardization- Graphic Identity
Beck- Underground Maps
Railway Type

During lecture 2 we learned how fast the graphic world changed due to the Art Nouveau and the people who wanted to reject it. Logo designs start to be formed due to the geometric painting style. It's interesting to see how the world of adversting would be without the lithograph and monotype. These carried over to modern day when companies are recongized by certain types and logo. And without the advancement this ideas wouldn't be in place today.