Wednesday, April 14, 2010
Lecture 9
Key Ideas:
Postmoderism - It is not a theory but a set of theoretical positions“movement” as understood in the linear
history of art.
Pop Culture and Politics
Revolution design and Anti-war
Individualism
Experimental alternative processing
Push Pin Studios
New Wave Typography
Wolfgang Weingart
Computer Graphics
Willi Kuntz
Rosmiare Tissi and Siegfried Odermatt
April Grieman
Paula Scher
Charles Anderson
Nevel Brody
Jacques Derrida
Normative/Deconstruct
David Carson
Fragmentation
High/ Low Juxtapositions
60s-70s produces type and design that went against everything Swiss meant, by allowing individuals to express themselves in their own way, not what is right but how they felt. Push Pin studios pushed that further by creating their own alternative publishing and processing styles. Weingart experiment and was pushed by others to break from norms and use a chaotic approach. Computers changes everything by allowing text to overlap and laser printing instead of lead. Text layouts changed to make them more of a piece of art than just a normal spread. Reading text and seeing image was the norm, but they challenged reading the image and seeing the text. Carson challenged what was professional and how to go about it. Postmoderism is the current, it's what we're are being trained in, it will change and thats the idea of design to form to the change not to fight it.
Postmoderism - It is not a theory but a set of theoretical positions“movement” as understood in the linear
history of art.
Pop Culture and Politics
Revolution design and Anti-war
Individualism
Experimental alternative processing
Push Pin Studios
New Wave Typography
Wolfgang Weingart
Computer Graphics
Willi Kuntz
Rosmiare Tissi and Siegfried Odermatt
April Grieman
Paula Scher
Charles Anderson
Nevel Brody
Jacques Derrida
Normative/Deconstruct
David Carson
Fragmentation
High/ Low Juxtapositions
60s-70s produces type and design that went against everything Swiss meant, by allowing individuals to express themselves in their own way, not what is right but how they felt. Push Pin studios pushed that further by creating their own alternative publishing and processing styles. Weingart experiment and was pushed by others to break from norms and use a chaotic approach. Computers changes everything by allowing text to overlap and laser printing instead of lead. Text layouts changed to make them more of a piece of art than just a normal spread. Reading text and seeing image was the norm, but they challenged reading the image and seeing the text. Carson challenged what was professional and how to go about it. Postmoderism is the current, it's what we're are being trained in, it will change and thats the idea of design to form to the change not to fight it.
Wednesday, April 7, 2010
Lecture 8
Key Ideas:
Basel School of Design: Emil Ruder
Armin Hoffmann - Graphic Design Manual
Josef Muller Brockman - Der Film
Swiss Grid
Paul Rand - Corporate Design
Lester Beal
Saul Bass
Bradbury Thompson
Chermayeff and Geisman Associates
Vignelli Associates - Unigrid system
Knoll
Media revolution
George Lois
The New Advertising
Photo-typography
Herb Lubalin - "Typogram"
Swiss design started to rule and Armin thought that the design could be just as verbal as it is visual. The swiss grid became extremely popular with the "Der Film" poster with sans-serifs and mathematical layout paving the way for the corporate design by structuring space. Clarity and structuring of space is what design took from Swiss design. Paul Rand defined corporate design, rebranding became a new thing and is still popular because companies are always wanting a new look to appeal to a new crowd. Vignelli Associates defined the modular grid and information placement in more recent times. While Chermayeff and Geisman Associates defined logo design and branding. The media became the next frontier as more and more american homes got televisions. Editorial design was popularized and deemed the second age. Phototype allowed letters to overlap something that can't be done with metal latters. George Luis and Lubalin advance pop culture and polictical design. When the 1960s came around everything changed and will continue to change.
Basel School of Design: Emil Ruder
Armin Hoffmann - Graphic Design Manual
Josef Muller Brockman - Der Film
Swiss Grid
Paul Rand - Corporate Design
Lester Beal
Saul Bass
Bradbury Thompson
Chermayeff and Geisman Associates
Vignelli Associates - Unigrid system
Knoll
Media revolution
George Lois
The New Advertising
Photo-typography
Herb Lubalin - "Typogram"
Swiss design started to rule and Armin thought that the design could be just as verbal as it is visual. The swiss grid became extremely popular with the "Der Film" poster with sans-serifs and mathematical layout paving the way for the corporate design by structuring space. Clarity and structuring of space is what design took from Swiss design. Paul Rand defined corporate design, rebranding became a new thing and is still popular because companies are always wanting a new look to appeal to a new crowd. Vignelli Associates defined the modular grid and information placement in more recent times. While Chermayeff and Geisman Associates defined logo design and branding. The media became the next frontier as more and more american homes got televisions. Editorial design was popularized and deemed the second age. Phototype allowed letters to overlap something that can't be done with metal latters. George Luis and Lubalin advance pop culture and polictical design. When the 1960s came around everything changed and will continue to change.
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