Lecture 9

Key Ideas:
Postmoderism - It is not a theory but a set of theoretical positions“movement” as understood in the linear
history of art.
Pop Culture and Politics
Revolution design and Anti-war
Individualism
Experimental alternative processing
Push Pin Studios
New Wave Typography
Wolfgang Weingart
Computer Graphics
Willi Kuntz
Rosmiare Tissi and Siegfried Odermatt
April Grieman
Paula Scher
Charles Anderson
Nevel Brody
Jacques Derrida
Normative/Deconstruct
David Carson
Fragmentation
High/ Low Juxtapositions



60s-70s produces type and design that went against everything Swiss meant, by allowing individuals to express themselves in their own way, not what is right but how they felt. Push Pin studios pushed that further by creating their own alternative publishing and processing styles. Weingart experiment and was pushed by others to break from norms and use a chaotic approach. Computers changes everything by allowing text to overlap and laser printing instead of lead. Text layouts changed to make them more of a piece of art than just a normal spread. Reading text and seeing image was the norm, but they challenged reading the image and seeing the text. Carson challenged what was professional and how to go about it. Postmoderism is the current, it's what we're are being trained in, it will change and thats the idea of design to form to the change not to fight it.