Design Discourse

The New Typography
-Communication in it's most intense form
-Legibility communication must never be impaired
-Zincography
-Film will replace literature
-Posters must act with immediate impact on all psychological receptalces
-The new typography is a simultaneous experience of vision and communication.

The new typography placed a strong view on clarity and legibility. But with this idea comes the backlash of everyone starting to produce the same work because of clarity and legibility because once something works and works well, it becomes standardized, destroying it's idea of difference. With film becoming more popular in design and just plain text losing it's strength, we have to look at how constructivism used photos to attack all senses which follows the idea of impacting the psychological receptacles. With planes in the air, you feel the power of war and the fist of the people relates to the you would fight for and their strength, all of this so you would do your part for your country. Not to mention that constructivism led the way for typography. Old books (including the 42 page bible) used to have excess flair and design around the type which led to them competing on the page neither would win, but new typography had to learn how to separate but make equal the legibility and clarity while still working with images.

Dematerialization of Screen Space
-Displacement (of the observer)
-Demarcation (of new boundaries)
-Dematterialization (of what is being observed) The computer monitor allows us to see what it on the internet, within a confined area (displacement). Outside the walls of our screen is so much more but accessing all of that at once, is impossible. The internet is alot like a camera, before the picture you see everything but as soon as you snap a shot, that idea becomes confined to a smaller area which has hard edges. If one was to the look at the internet, they would guess its constantly moving and changing, well the internet won't move unless you move in it. Pages upon pages while in still boredom until accessed by a viewer. The only item to understand this idea is "Tivo" the fact that it gave the show a rating for being "tivo'd" which is the same as if you had watched the show at it's correct time (dematerialization). The Tivo replaced the viewer but not his job.

What used to be "going out ole' Cali' way" has no become exploring the internet for it's an uncharted, cheap, expansive resource that California turned out not to be (demarcation). For moving out to California would make life easy because of the all the gold "in dem der hills" the internet has made life easier by allowing portable media to be accessed anywhere anytime, which woud take libraries and books to find out where nigeria is located, it takes 5 seconds on wikipedia for the same inforation.