Lecture 6

Tschichold
Dutch Modernism
Paul Shoetema
Hendrick N Werkman
Piet Zwat
Post Cubism and Art Deco
AM Cassandre
E McKnight Kauffer
Joseph Binder
WWII Propaganda
Ludwig Hohlwein
Herbert Matter
Art Deco Moderne

Todays lecture we continued where we left off with Tschicold and his progressions in type, his experiments are style around today with his purely visual communication. He created a new style that is prominate in swiss design. We then focused on some new emerging artist who invented a style that either has or will have another trend. Binder probably the most know Vacation poster designer truly invented a unique style that made everything appear futuristic but remaining in the current time, almost taking the flaws out of everything. We than looked at WWII proganda art that hitler would soon reject and ban. Ludwig Hohlwien pioneered the classic Olympic look that keeps being re invented each year the games are around. Matter created a new style of poster by using large images and then placing smaller ones behind creating a new style of depth that many people havent explored. The images look similiar to modern day movie posters or DVD covers that you would find in many big name production studios.