Lecture 7

Key Ideas:
ISOTYPE
Ladislav Sutnar
Design for Information
Herbet Bayer
Modernism
NY School/ American Design
Lester Beal
Paul Rand
Alexey Brodovitch
Age of Information
Claude Shannon
International Style
School at ULM
International Style of Typography
Early Swiss Design
Theo Ballmer and Max Bill
Anton Stankowski
Max Miedinger


Information started to become a design aspect in the later years, and design had to learn to adapt to large amount of information and organize it. Patters became more and more popular due to the repeating forms and consistency. Ladislav Sutnar created a spread showing different door nobs and organized it in a graphic way, many catalogs for hardware follow this same style showing icons and uses paired with information about the product. A need for international design became apparent because of languages coming together so design had to reflect the ideas of multilingual and by finding an universal language of form and typography, this led to Swiss Design. Swiss design started a rational approach to swiss design, by using concrete forms. Stankowski on the other hand used abstract forms. Clarity of means and forms were strongly important to Swiss Design, because it can be placed anywhere.